- Broken clouds, light rain
- Temperature: 15 °C
- Wind: W (260°), 4 knots
- Pressure: 1015 hPa
- Rel. Humidity: 88%
- Visibility: 6.2 miles
Promoting Falmouth Week
PoFSA exhibits at the Excel Boat Show and the RYA London Dinghy Exhibition, and has a local and national advertising campaign to attract competitors. With the success of Henri-Lloyd as the title sponsor, PoFSA now expects more class associations (Melges, J24, 1720, J80, Laser SB3 etc.) to include Falmouth Week in their annual sailing calendar and hence bring more competitors to Falmouth Week in future years.
Falmouth Week has developed a very successful brand image symbolised by the HLFW logo at the top of this page. Only sponsors and volunteer organisations may use this logo. Henri-Lloyd also promotes the event through its own marketing departments.
Falmouth Week achieves significant coverage from the press and yachting magazines, local radio and TV. A professional PR and Press campaign supports the week.
E-marketing is achieved through a dedicated website www.falmouthweek.co.uk, and through links to listing sites.
The Henri Lloyd Falmouth Week Shoreside Brochure is professionally prepared by the nationally successful Falmouth-based Absolute Design, and 20,000 copies are distributed free of charge at sites such as the local Tourist Information Centres, Henri Lloyd, Marks and Spencer, English Heritage, and the National Maritime Museum Cornwall. It offers advertising and excellent public exposure to all potential sponsors.
Posters are widely distributed well before the event. About a fortnight before Falmouth Week town wide banners promote Henri-Lloyd Falmouth Week. These signs and banners offer potential sponsors an excellent opportunity to derive general good will by associating their logo with the successful Henri-Lloyd Falmouth Week brand.
Marketing and promotion is not just limited to attracting more sailors but also targets a larger general audience. PoFSA contributes to a Falmouth Week marketing budget jointly with the Shoreside Working Group, VisitCornwall and the NMMC, marketing Falmouth as a destination and a place of marine excellence. Sponsors share in the exposure given by this marketing.
